Free vs Paid
- Facebook jumped 57% in the first quarter of 2016
$3.3 billion -> $5.2 billion - LinkeIn’s ad revenue grew by 29% in the 1st Quarter of 2015 to $154.1 million - Twitter in fourth quarter 2015 made $641 million - Instagram’s global mobile ad revenues reached $2.81 billion - 2017 - Snapchat brought in $3 million - 2014 (generate $100 million in revenue in 2016) - Pinterest is targeting $2.8 billion in revenue by 2018 - Social programmatic ad platforms are growth engines. - Social networks earned an estimated $8.3 billion from advertising in 2015 |
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